jueves, 29 de noviembre de 2012

Multinationals from Emerging Markets: Making a Virtue out of Necessity

In recent times, emerging markets have attracted a great deal of attention from the rest of the world because they have become the engines of global economic growth. This has been accompanied by a boom in investment from corporations from developed nations, in addition to the rise of homegrown multinationals. Latin America has not been an exception, as the largest producers of candies, baked goods, pastries and regional jets come from that region. A recent book analyzes the winning strategies of emerging multinationals, as well as the lessons that can be learned from today's more globalized distribution of power.http://www.wharton.universia.net/index.cfm?fa=viewArticle&id=2288&language=english
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